AATPE 2024

@MATRADE Exhibition Convention Centre (MECC) KUALA LUMPUR, MALAYSIA
4-7 March 2024

The 1^ST Africa-Asia Trade Partnership & Exhibition (AATPE-2024) with the theme “Creating Sustainable Wealth Beyond All Limits” to be held at MATRADE Exhibition Convention Centre (MECC) Kuala Lumpur, Malaysia on 4-7 March 2024 is the first ever Afro-Asian Business-to-Business (B2B) Trade Partnership & Exhibition with remarkable Government-to-Government (G2G) involvement.

The tradeshow will bring together more than 1000 high-level Asian and African business executives, investors, key government officials, and multilateral stakeholders.

The major objective of the event is to establish and promote multilateral trade relations and investment across Africa and Asia.

• generate sustainable economic growth for African and Asian businesses through the promotion of international trade and investments;
• identify multilateral trade relations and cooperation to forge partnerships;
• identify a seamless exchange platform and a conducive business ecosystem to facilitate trade and investment;
• discuss relevant standardization, accreditation, and conformity assessment to facilitate trade and economic growth; and
• facilitate the development of small and medium enterprises to become globally competitive and integrate into the global value chain.

The Conference and Exhibition will target the following key sectors/ groups:
• 1- Beauty & Wellness.
• 2- Medical & Pharmaceuticals.
• 3- Food & Agriculture.
• 4- Halal Industry.
• 5- Education.
• 6- Fashion & Textile.
• 7- Construction & Infrastructure.
• 8- Islamic Finance, ICT & Fintech.
• 9- Mineral Resources.

AATPE-2024 is an avenue for African and Asian business owners and business professionals to showcase their products and services to potential partners and expand their market reach. The major objective of the event is to establish and promote multilateral trade relations across Africa and Asia.

Why Africa and Asia?

Africa and Asia are the largest two continents in the world and are positioned to lead the global economy in the future. Asia is the largest continent and is not only expected to top 50% of the Global Domestic Product (GDP) by 2040 but also drive 40% of the world’s consumption. Asia makes up over half the world’s population with over 4.5 billion people. Asia comprises 48 countries, according to the United Nations, thus, offering a diverse range of countries – each with its own investment potential and level of development.
Africa, on the other hand, with its over 1.4 billion population across 54 countries, according to the United Nations, is the youngest continent (median age = 19 years) and represents about 17% of the total world population. Africa has the largest free trade area and the continent is creating an entirely new development path, harnessing the potential of its resources and people. The estimated value of the African market is estimated to reach a whopping 12 trillion USD by 2050. Africa is also set to outperform the rest of the world in economic growth over the next two years, with real gross domestic product (GDP) averaging around 4% in 2023 and 2024. This is higher than projected global averages of 2.7% and 3.2%, the African Development Bank Group said in Africa’s Macroeconomic Performance and Outlook report for the region. Africa offers a wide range of investment opportunities in its very rich natural resources such as agriculture, mining, oil and gas, real estate, technology and infrastructure.